The University has signed an agreement with Clarke's charity, the Ministry of Building Innovation and Education (MOBIE), to work together to drive innovation in designing and delivering homes for the future.
The partnership was officially announced during the UK Construction Week event at Birmingham NEC.
The new MOBIE Northumbria Homes for the Future Innovation Centre will help businesses involved in the design and delivery of homes access the latest in research and innovation at Northumbria University to drive the transformation of the sector.
The centre will investigate new methods of construction, design, offsite manufacture, digital competencies and materials with the aim of making house building a more efficient and precise process. It will provide greater quality control, using the latest technologies, all while ensuring the needs of residents and communities are met.
Over the next three years, Northumbria will offer a total of 15 co-funded PhD studentships to work with industry partners through the centre. The University will jointly fund the studentships, meaning businesses will invest roughly £10,000 per year for each of the three years.
George Clarke explained: "One of the best ways that we can address the current housing crisis is by implementing digital technologies to build next generation homes quicker, at a lower cost and with less environmental impact.
"By partnering with Northumbria University and appointing doctoral students to work with the businesses, we can ensure we are passing on the very latest in research and thinking into the building sector to transform the way it works.
"Ultimately, we want to create better quality homes that will drive a better quality of life for everyone living in them."
Dr Paul Jones, professor of scholarship in architecture at Northumbria University said: "We are so pleased to be working with George and the team at MOBIE on this new initiative.
"We are already speaking to businesses who are keen to benefit from this new opportunity and we welcome contact from any other businesses who might be keen to find out more."
Recruitment is already underway for industry partners and the first PhD students, in time for the centre to officially begin operating from April 2020.